Tracy James
Vice President, Marketing
Tracy James is a results-oriented and data-driven marketing professional who is responsible for the development of robust marketing strategies to drive positive script growth, increase patient engagement, and expand our digital marketing presence.
Tracy has over 20 years of strategic marketing, branding & product positioning knowledge within the pharmacy, healthcare, retail, and consumer packaged goods industries.
Tracy has also held agency roles working on brands such as Rite Aid, General Nutrition Centers, and GlaxoSmithKline, and most recently, led marketing efforts for Giant Eagle Pharmacy.
Tracy holds a Bachelor of Science in Business Administration with a concentration in Marketing and Management from Slippery Rock University in Pennsylvania.
Ryan Fluharty
Vice President, Enterprise Optimization
Ryan Fluharty is responsible for driving transformation and optimization within the Amerita Revenue Cycle function. This includes full ownership of Billing, Cash Applications, 3rd Party Payer and Patient Collections, Audits, Training, Quality, and Data Enablement.
Ryan joined Amerita with more than 10 years of operations, technology, and analytics leadership experience. He comes with a track record of driving transformation across multiple disciplines, resulting in multi-million dollar cost savings along with multi-million dollar revenue growth.
He has served in multiple senior level roles leading client services, vendor management, call center and pharmacy operations, workforce management, technology enablement, sales enablement, and reporting & analytics with RxCrossroads, McKesson, and A Place For Mom.
Ryan holds a Bachelor of Business Administration, with a focus on Healthcare and is a Lean Six Sigma Green Belt.
Ariel Zlicha, PharmD, CSP
Vice President of Operations
Ariel Zlicha joins the Executive Team at Amerita as Vice President of Pharmacy Operations, where he will be responsible for the overall operations of Amerita’s 34 pharmacy locations.
Prior to stepping into this role, Ariel served as Director of Pharmacy Operations for Amerita. In this role he was responsible for the overall operational leadership of the nursing teams with a focus on standardizing processes and improving productivity, while maintaining a high level of patient care. Before coming to Amerita, Ariel held director level roles in various pharmacy practice settings including retail, hospice, and oncology. He brings over 12 years of pharmacy experience with a focus on operational optimization.
Ariel holds a Bachelor of Science in Chemistry from Stony Brook University and a Doctor of Pharmacy (PharmD) from Nova Southeastern University. Ariel is board certified in specialty pharmacy (CSP) and is licensed to practice pharmacy in over 30 states.
Rich Gentleman has extensive experience in healthcare leadership. With over 30 years of experience, he has led national contracting teams and developed strategic partnerships with payors to enhance patient access to high-quality care at companies such as Aetna.
Known for his thought-provoking insights and goal-driven mindset, Rich excels at breaking down silos and aligning stakeholders to achieve shared objectives. He is adept at balancing competing priorities while advocating for patients, providers, and partners. His ability to ask impactful questions sparks innovation and propels operational progress, earning him respect from colleagues and industry peers. Rich’s leadership strengthens Amerita’s payor relationships, ensuring sustainable growth and enhanced patient outcomes. His energetic leadership, strategic vision, and commitment to excellence makes him a cornerstone of Amerita’s Executive Team and has expanded Amerita’s national scope with payors as a trusted industry home infusion leader.
As a graduate of the University of Scranton with a master’s in health administration, Rich combines academic rigor with deep industry expertise to navigate the evolving healthcare landscape.
